Effective date: October 5, 2026
By using Ataboard, you agree to these Terms of Service (the "Terms"). Ataboard is operated by Merchard, LLC, doing business as Ataboard ("Ataboard," "we," "us," or "our"). These Terms apply to everyone who uses our website and services (the "Service"), including creators who list ad slots ("Sellers"), people who buy them ("Buyers"), and anyone who visits a public page.
You accept these Terms when you visit the Service, sign in, create a seller page, or complete a purchase. If you do not agree, do not use the Service. If you use the Service for a business or organization, you agree on its behalf and confirm you have authority to do so.
Please read Section 20 (Dispute Resolution and Arbitration) carefully. It requires most disputes to be resolved through individual binding arbitration and limits class actions.
Ataboard is a marketplace where creators sell fixed-price ad slots on themselves, such as a social media bio, a laptop lid, or a wall. We provide the software that lists slots, authorizes payments through Stripe, and introduces Buyers and Sellers by email.
You must be at least 18 years old and able to form a binding contract to use the Service. You may not use it if you are barred from doing so under applicable law, including sanctions and export laws.
Sellers. Sellers sign in with a magic link sent to their email address. There are no passwords. Anyone who can open that link can sign in as you, so you are responsible for keeping your email account secure and for everything done through your seller account. You must give an accurate display name, platform label, and profile URL, keep them current, and complete Stripe's onboarding, including any identity verification Stripe requires. Your handle is unique. We may reject, change, or reclaim a handle that impersonates someone else, infringes a trademark, or is misleading.
Buyers. Buyers do not need an account. You must give an accurate real name and email address and pay with a card you are authorized to use.
You agree to give us true and complete information and to tell us promptly if it changes.
Sellers set up a public page and list the ad slots they want to sell. Listing is free.
Slots. Each slot has a name (up to 40 characters), a plain-text description (up to 300 characters), a fixed price in U.S. dollars of at least $50, a duration in whole days, and an optional example link. A slot can be bought by one Buyer at a time. You can edit or delete a slot only while it is available.
Your promises as a Seller. You represent and agree that:
Stripe. To receive payments you must connect a Stripe account through Stripe Connect and agree to Stripe's terms for connected accounts. Stripe, not Ataboard, decides whether to approve, hold, or limit your account and payouts.
Independent Sellers. You are an independent business or individual. Nothing in these Terms makes you an employee, partner, or agent of Ataboard.
When you buy a slot, you are asking the Seller to run your ad, and the Seller may accept or decline.
What you provide. At checkout you give a public display name (up to 40 characters, plain text, no links or HTML), your real name, your email address, a card, and details for the Seller (required, up to 500 characters). Your display name is independent of your card name and email.
What you agree to. By completing checkout you acknowledge that:
Details for the Seller are private. They are shown only to the Seller and in the introduction email. Do not include passwords, payment card numbers, government ID numbers, health information, or other sensitive data in them.
Your ad is your responsibility. You represent that you have the rights to any brand, logo, or creative you provide, and that your ad is lawful, truthful, and complies with Section 12. The Seller may decline any purchase for any reason and may refuse any creative.
No guaranteed results. Buying a slot does not guarantee any number of views, clicks, sales, or other results. A Seller cannot buy their own slot.
Listing on Ataboard is free, and Ataboard takes a flat 10% of the slot price only when a sale is completed.
For example, on a $100 slot the Buyer pays $100, Ataboard's fee is $10, Stripe's processing fees come out of the Seller's share, and the Seller receives the rest.
Payments are processed by Stripe. Payments are made directly to the Seller's connected Stripe account. Ataboard never holds, pools, or transmits Buyer or Seller funds. Your use of Stripe is subject to Stripe's own terms.
One-time purchases only. Ataboard does not offer recurring billing, auctions, bidding, or multiple quantities of a slot.
Taxes. Ataboard does not calculate, collect, or remit taxes on sales between Buyers and Sellers. Each Seller is responsible for determining and paying any taxes on their sales, and each Buyer for any taxes on their purchases.
Fee changes. We may change the platform fee for future purchases by giving notice under Section 22. A purchase is always governed by the fee in effect when it was made.
A purchase is a request the Seller must accept. Your card is authorized at checkout, which places a temporary hold, and it is charged only if the Seller accepts in time.
We may change a slot's status, cancel an authorization, or reset a slot where needed to correct an error, stop abuse, or comply with the law.
When a Seller accepts and the capture succeeds, we send one introduction email addressed to both the Buyer and the Seller, with both addresses visible so you can reply to each other. It includes the slot name and description, the amount, and the Buyer's details for the Seller.
A Buyer's display name is shown publicly once the Seller accepts, so it must follow these rules.
Display name rules. A display name may be up to 40 characters of plain text. It may not contain links, HTML, or contact details, and it may not impersonate a person or business, mislead others, or be offensive, unlawful, or infringing.
Where it appears. If a purchase is accepted, the Buyer's display name and the slot name appear in the sponsor carousel at the top of the Seller's page, and the display name appears on the slot while it is sold or live. We show no images, amounts, or links. Sponsors are ordered by slot price, highest first, with ties broken by most recent acceptance. Pending, declined, expired, and finished purchases are never shown.
Hiding names. Ataboard or the Seller may hide a display name at any time, and it then shows as "Anonymous buyer." We do not review display names in advance or automatically, and we are not responsible for them before they are reviewed.
Seller content. A Seller's display name, handle, platform label, profile URL, slot names, descriptions, and example links are shown publicly. Sellers are responsible for keeping them accurate and lawful.
Links. Profile URLs and example links point to sites we do not control. Follow them at your own risk.
Ataboard does not hold funds and does not issue refunds. Any refund after a purchase is accepted is the Seller's decision, made in the Seller's own Stripe account.
Before acceptance. You are not charged until the Seller accepts. If the Seller declines or the purchase expires, the authorization is cancelled and no money moves.
Problems with a placement. First contact the other party by replying to the introduction email. If that does not resolve it, use the "Report a problem" link in that email. Reports go to Ataboard. We may, at our discretion, review a report, contact either party, hide a display name, reset a slot, pause a Seller, or end access. We have no duty to investigate, mediate, or resolve any dispute, and we are not responsible for refunding any amount.
Chargebacks. The Seller receives the payment and is responsible for any chargeback, dispute fee, or reversal that follows, and for responding to it through Stripe. Buyers agree to contact the Seller before disputing a charge with their card issuer and not to file disputes in bad faith. We may block Buyers who abuse the dispute process.
Seller non-performance. A Seller who accepts payment and does not place the ad as agreed may be paused or removed from the Service and may be responsible to the Buyer for resulting claims.
Paid placements may have to be disclosed, and that duty sits with the Seller and the Buyer, not with Ataboard.
Sellers and Buyers are responsible for complying with advertising and endorsement laws, including the U.S. Federal Trade Commission's guidance on disclosing paid and sponsored content, and with the rules of any platform where an ad appears. Many platforms require sponsored posts or profile placements to be labeled or made through their own paid-partnership tools, and some ban paid placements in certain places. Sellers are responsible for telling their audience about sponsorships as the law and those rules require, and for checking the rules of any employer, landlord, venue, or event that applies to a physical placement.
Ataboard does not monitor compliance and does not give legal advice. A placement that breaks the law or a platform's rules is the responsibility of the parties who arranged it.
You may not use Ataboard in ways that are unlawful, deceptive, or harmful. In particular, you may not:
We may remove content, hide names, and take action under Section 13 against anything we reasonably believe breaks these rules or harms users or the Service.
We may act to protect users and the Service, and we may do so with or without notice.
Our tools. Ataboard may hide a display name, reset a slot to available, remove a slot or page, cancel a pending purchase and its authorization, pause a Seller, refuse service, or suspend or end any account or access, for any reason, including a breach of these Terms, risk of harm or fraud, a legal requirement, or inactivity.
Pausing. Pausing a Seller hides their slots from new purchases. It does not by itself cancel a purchase that has already been accepted, which remains between the Buyer and the Seller.
Stuck slots. If a slot is stuck, for example because a Seller never marks an accepted ad live, we may reset it to available.
Leaving the Service. You may stop using Ataboard at any time. Sellers should delete their available slots and finish any accepted purchases first. To ask us to delete your seller account, email hello@merchard.com. We may keep records we need for legal, tax, security, or dispute purposes.
What survives. Sections that by their nature should continue after you stop using the Service will continue, including Sections 10, 14, and 17 through 21.
Ours. The Service, including its software, design, text, and the Ataboard name, logo, and tagline, belongs to Merchard, LLC or its licensors. We give you a limited, non-exclusive, non-transferable, revocable license to use the Service as these Terms allow. We reserve all other rights.
Yours. You keep ownership of what you submit, such as slot text, names, and purchase details. You give us a non-exclusive, worldwide, royalty-free license to host, store, display, and use that content to run and improve the Service, to show Seller pages and sponsor names publicly as described in Section 9, and to share it with the other party as described in Section 8.
Creative. Ataboard does not host creative. When a Buyer provides a brand, logo, or other creative to a Seller, the Buyer gives that Seller a limited, non-exclusive license to display it for the purchased placement and duration only. The Seller may not use it for any other purpose.
Feedback. If you send us ideas or suggestions, we may use them freely without payment or credit.
Infringement claims. If you believe something on the Service infringes your rights, email hello@merchard.com with the details, including where it appears. We may review it and remove it.
Ataboard relies on outside providers, and their terms apply to you when you use them through the Service.
The Service may link to third-party sites, including Seller profiles and example links. We do not control them and are not responsible for their content, availability, or practices.
We collect only what we need to run the Service, and we do not sell personal information. This section describes how we handle it.
For more information, please read our Privacy Policy.
What we collect.
Who sees what. Public pages show Seller profile and slot information, and, for accepted purchases, the Buyer's display name and the slot name. Details for the Seller and email addresses are never shown publicly. After acceptance, the Buyer and Seller see each other's email address, and the Seller sees the Buyer's details.
Who we share with. We share data with our service providers (Stripe, Resend, and Render) so they can perform services for us, and with others when needed to follow the law, respond to legal process, prevent fraud or abuse, or protect rights and safety.
Retention. We keep purchase records as history for as long as needed to run the Service, resolve disputes, and meet legal and tax obligations.
Your choices. To ask about, correct, or delete your information, email hello@merchard.com. We will respond as the law requires.
Children. The Service is not for anyone under 18, and we do not knowingly collect their information.
The Service is provided as is, and we make no promises about how Buyers and Sellers will behave or perform.
THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT, TO THE FULLEST EXTENT PERMITTED BY LAW.
Without limiting that, we do not promise that:
You use the Service and deal with other users at your own risk.
Our liability to you is limited, and we are not responsible for what Buyers and Sellers do to each other.
TO THE FULLEST EXTENT PERMITTED BY LAW, MERCHARD, LLC AND ITS MEMBERS, MANAGERS, OFFICERS, EMPLOYEES, AND AGENTS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR BUSINESS OPPORTUNITY, ARISING OUT OF OR RELATED TO THE SERVICE OR THESE TERMS, EVEN IF WE HAVE BEEN TOLD THEY MIGHT OCCUR.
TO THE FULLEST EXTENT PERMITTED BY LAW, OUR TOTAL LIABILITY FOR ALL CLAIMS RELATED TO THE SERVICE OR THESE TERMS WILL NOT EXCEED THE GREATER OF (A) THE PLATFORM FEES WE RECEIVED FROM YOU IN THE 12 MONTHS BEFORE THE CLAIM AROSE, OR (B) $100.
We are not liable for the acts or omissions of any Buyer, Seller, or other third party, including a failure to place or keep an ad, the content of any ad, or any dispute between users. Some places do not allow certain limits, so parts of this section may not apply to you. Nothing in these Terms limits liability that cannot be limited by law.
You agree to defend, indemnify, and hold harmless Merchard, LLC and its members, managers, officers, employees, and agents from any claim, loss, liability, or expense, including reasonable attorneys' fees, arising out of:
We may take over the defense of any matter, at your expense, and you agree to cooperate. You may not settle a claim that affects us without our written consent.
Most disputes between you and Merchard, LLC will be resolved by individual binding arbitration, not in court. Please read this section carefully.
Talk to us first. Before filing a claim, email hello@merchard.com with a written description of the dispute and what you want. We will try to resolve it informally for at least 30 days.
Binding arbitration. If we cannot resolve it, any dispute arising out of or relating to these Terms or the Service will be settled by final and binding arbitration administered by the American Arbitration Association (AAA) under its rules in effect when the claim is filed, including its Consumer Arbitration Rules where they apply. The Federal Arbitration Act governs this section. Where the rules allow, the hearing may be held by video, phone, or written submissions. The arbitrator decides questions about whether a dispute is covered, may award the same individual relief a court could, and may not combine claims of more than one person.
No class actions. You and we may bring claims only on an individual basis, and not as a plaintiff or class member in any class, collective, or representative action. If this waiver is found unenforceable for a claim, that claim will go to court and not to arbitration.
Exceptions. Either of us may bring an individual claim in small claims court if it qualifies, and either of us may seek an injunction in court to stop misuse of intellectual property or the Service.
Jury waiver. For any claim that proceeds in court, you and we each waive the right to a jury trial.
Opt out. You may opt out of arbitration within 30 days after you first accept these Terms by emailing hello@merchard.com with the subject "Arbitration Opt-Out," your name, and the email address you use on the Service. If you opt out, Section 21 governs where disputes are heard.
Texas law governs these Terms and any dispute about the Service, without regard to conflict-of-law rules, except that the Federal Arbitration Act governs Section 20.
For any dispute that is not subject to arbitration, you and we agree to the exclusive jurisdiction and venue of the state and federal courts located in Travis County, Texas. If you are a consumer, this does not take away any mandatory protections that the law of the place where you live gives you.
We may update these Terms and change or end parts of the Service, and continued use after an update means you accept it.
When we make a material change to these Terms, we will post the updated Terms with a new effective date and, for Sellers, email a notice. Changes take effect on the date stated, and they do not apply to a purchase already made, which stays under the Terms in effect when it was made. If you do not agree to a change, stop using the Service. We may add, change, suspend, or discontinue any feature at any time, and we will not be liable for doing so.
These Terms are the whole agreement between you and us about the Service, and they replace any earlier understanding on the subject.
Questions, notices, and requests about these Terms go to Merchard, LLC.
Merchard, LLC, doing business as Ataboard
5900 Balcones Dr, Ste 100
Austin, TX 78731-4298
Email: hello@merchard.com